Marketing Concentration

Students pursuing the marketing concentration learn to identify the demands of various consumer segments and to use consumer insights in delivering value while being mindful of diverse stakeholder needs. Through hands-on projects for external clients, they apply various marketing concepts in the areas of marketing research, digital marketing, and nonprofit marketing. Graduates have gone on to work in brand management, marketing research, consumer analytics, and in their own entrepreneurial ventures.

To earn a concentration in marketing, students take all three of the following marketing electives totaling 9 course credits:9
Digital Marketing
Marketing Research
Business Analytics